What is a distribution strategy?

A distribution strategy is the defined steps you take to get your product to your customers. You can always employ multiple distribution channels, such as: Resellers buy and resale products for a higher price. They either operate independently or are part of a resale chain where each person or business involved makes a profit for themselves.

What is intensive distribution strategy?

One such strategy is intensive distribution. This is when a brand tries to push its products to maximum market capabilities and cover as much ground as possible. Household goods or automobile brands use intensive distribution strategy to ensure that their products are being catered to the most number of consumers possible.

How do you plan your distribution strategy?

The channels your potential customers use to find you will naturally point toward the channels to target in your distribution strategy. You need to plan your demand better, so analyze how social media, search engines, direct marketing, partner sales, industry recommendations and other channels perform in generating customers.